🎯 How to Win an Ad Campaign Competition Using AI

Creating an ad campaign isn’t just about making something cool — it’s about telling a story, solving a problem, and connecting with your audience. With tools like ChatGPT and LeonardoAI, you can create a campaign that’s fun, smart, and unforgettable. Here's how to stand out:

5/8/20241 min read

1. Understand the Product and Audience

Before you do anything, ask:

  • Who is this product for?

  • What problem does it solve?

  • What would make this product exciting for my target audience?

A campaign for kids should look and sound totally different than one for adults!

2. Brainstorm With ChatGPT

Use ChatGPT to help you come up with:

  • A fun product name

  • A catchy slogan or jingle

  • A backstory or mission behind the product

  • Ad ideas that match your audience’s style

💡 Prompt Example:
"Create a jingle for a smartwatch that helps teens manage screen time."

3. Design a Cool Image with LeonardoAI

Use LeonardoAI to bring your product to life. Your ad image should:

  • Show the product clearly

  • Be visually appealing

  • Match your audience (colors, style, mood)

📌 Tip: Describe your product in detail when prompting LeonardoAI for better results.

4. Craft the Campaign Story

Your story (150–300 words) should explain:

  • What the product is

  • Who it helps

  • Why it’s special

  • How your jingle and image fit the message

This is where you show the why behind your ad.

5. Use Smart Prompts — and Save Them!

Prompts are part of your submission. Use clear, creative instructions and keep track of them. Judges want to see how well you worked with the AI tools.

6. Think Like a Marketer

Ask yourself:

  • Would I buy this?

  • Does the image grab attention?

  • Is the message clear and exciting?

If not, tweak and improve it!

7. Package It All Neatly

Make sure your final submission includes:
✅ Ad Image
✅ Jingle
✅ Campaign Story
✅ Prompts for ChatGPT and LeonardoAI

Final Tip: Be Bold and Original

Judges love creative risks. Don’t just do what’s safe — make something that stands out and gets people talking.

You're not just making an ad — you're building a brand. So go all in, and show the world what you can create! 🚀